Fisher says: "I think overall what we're seeing is the polarisation of the fragrance market.
"At one end, consumers look for value for money, they go for promotions and maybe celebrity fragrances. But at the other, consumers are becoming more selective.
"Rather than buying 10 times a year maybe the y buy five times a year. They're spending the same amount of money but going towards a more niche or premium offering."
The fragrance industry was worth 1.25bn in the UK last year, and shows no signs of slowing any time soon.
But if the current sales trends continue, there could well be far fewer famous faces plastered across perfumes in the future.
Expect your next birthday present to be a bottle of Jean Paul Gaultier rather than Justin Bieber.
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